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The Experiment app is designed to facilitate the testing and analysis of various changes within digital environments. It allows users to conduct A/B tests, multivariate tests, and other forms of experimentation to assess the impact of different variables on user behavior and outcomes. This app supports robust targeting and exclusion rules, enabling precise control over who participates in experiments based on factors like location, user properties, or cohorts.

Key features of the Experiment app include customizable goals for tracking conversion funnels or trends, secondary metrics for deeper analysis, and statistical significance testing to ensure reliable results. Users can also leverage dynamic cohort support to automatically add new users to experiments based on predefined criteria. Additionally, the app integrates well with other tools, allowing for seamless data analysis and product optimization.

By using the Experiment app, developers and marketers can gain valuable insights into how different changes affect their products or services. This helps in making informed decisions about future developments and optimizations, ultimately enhancing user engagement and conversion rates. The app's capabilities are particularly useful for businesses looking to refine their digital offerings through data-driven experimentation.

Experiment, formerly called Microryza, is a US website for crowdfunding science-based research projects. Researchers can post their research projects to solicit pledges. Experiment works on the all-or-nothing funding model. The backers are only charged if the research projects reach their funding target during a set time frame. In February 2014, the site changed its name from Microryza to Experiment.com. It was founded in 2012 by Denny Luan and Cindy Wu, former University of Washington students. The former name Microryza is inspired by Mycorrhizae and symbiotic fungi that lives in the roots of plants. Unlike the popular crowdfunding site Kickstarter, backers of Experiment projects do not get tangible rewards for backing. Researchers share the scientific process directly with the backers and become a part of the project. Experiment charges 11-13% in fees (8% for platform fees and 3-5% for payment processing) only if the campaign is successful. If the campaign does not reach the funding goal, no one is charged.

Website: experiment.com

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Experiment

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