Sticky

Sticky helps market researchers, brand teams, and UX professionals understand what people notice—and overlook—in advertising and digital experiences. It runs remote studies using webcam-based eye tracking on desktop and mobile, so teams can test creative concepts with participants outside a lab. Use Sticky to assess ads, videos, websites, and packaging, either on their own or in realistic layouts such as virtual shelves. Studies can combine gaze data with custom survey questions to compare observed attention with participants’ feedback. Results include visualizations such as heatmaps, attention metrics for selected areas, and mouse-click data; video analysis can track attention to moving elements over time. This makes Sticky useful for evaluating designs before launch, comparing creative options, and identifying parts of a layout or message that may need improvement.

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