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Squig is an AI-powered workflow automation platform for business teams. It is designed to turn plain-language instructions into repeatable workflows, agents, and playbooks that can run across connected apps and data sources. The product supports use cases such as sales, marketing, customer support, finance, HR, legal, and project management.
The app provides tools for building AI agents that can operate inside Slack, respond to events, and work continuously. It also includes workflow automation features for tasks such as lead enrichment, customer onboarding, invoice processing, CRM updates, lead qualification, and meeting preparation. Squig connects with 300+ apps and supports human approvals, audit trails, and workspace-level controls for actions that require oversight.
Squig is built for teams that want a centralized automation system for coordinating data, actions, and approvals without managing separate tools for AI models, integrations, and enrichment services. Its interface supports natural-language workflow creation, reusable playbooks, and monitoring for executions and outcomes.
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