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Sonar helps sales, marketing, and customer service teams manage business texting and respond to leads and customers more efficiently. It is designed for organizations that use SMS to qualify prospects, follow up on inquiries, schedule meetings, and share customer updates or promotions—including businesses in automotive, home services, staffing, financial services, and equipment repair. Teams can use AI-powered chatbots to answer initial questions, collect information, qualify leads, and route conversations to the appropriate person when human follow-up is needed. Automated workflows and drip campaigns send scheduled or trigger-based texts, with follow-ups that can stop when a contact replies. Businesses can also send targeted messages to groups, organize audiences using contact details, and test different message versions. Sonar includes tools for handling inbound texts, assigning conversations to teams or agents, and avoiding duplicate replies. Website widgets let visitors start a text conversation or request a text follow-up. Analytics and reporting help teams review messaging activity and campaign engagement. Integrations connect Sonar with tools such as Salesforce, Zendesk, Calendly, Slack, and Zapier; APIs and webhooks support custom workflows. Features such as opt-in confirmation, automatic unsubscribe handling, and sending-time controls support messaging-list and delivery management.
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