SmallWorld

SmallWorld is for sales, marketing, and customer success teams that want to reach target prospects through trusted relationships rather than relying only on cold outreach. It maps direct and indirect paths to prospects across a company’s network—including employees, customers, partners, advisors, and investors—and lets users assess relationship strength to identify potential connectors. Teams can request introductions, give connectors context and templates, and track each request through to its outcome. SmallWorld also provides dashboards and reporting to monitor relationship leads and the impact of introductions. Salesforce users can access introduction paths from account, lead, contact, and opportunity records, while connectors can manage requests through Slack. It may suit organizations looking to coordinate referrals and warm introductions across their wider business network.

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