Adway automates social recruitment marketing to help companies attract and onboard talent more efficiently.

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Recruitment teams and staffing agencies use Adway to promote vacancies beyond job boards and reach candidates on social media. It connects to an applicant tracking system (ATS), turns open roles into branded social campaigns, and distributes them across channels such as Meta, LinkedIn, TikTok and Snapchat. Campaigns can run continuously to build audiences of potential candidates, with options to boost roles when teams need additional reach. Candidates can apply through a mobile-friendly flow, and application details can be sent back to the connected ATS. Adway also supports employer-brand campaigns and tools for screening applicants and reviewing campaign performance. It may suit organizations looking to automate social recruitment advertising and manage candidate attraction alongside their existing hiring systems.

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