Rokt

Rokt is an innovative platform designed to enhance ecommerce experiences by delivering real-time relevance during critical transaction moments. It utilizes AI and machine learning to optimize customer engagement, ensuring that the most relevant products or services are presented at the right time. This approach helps businesses drive incremental revenue and improve customer satisfaction.

Key features of Rokt include its ability to integrate seamlessly across the entire ecommerce journey, from cart to confirmation. It offers tools like AfterSell for checkout and post-purchase upsells, Rokt Pay+ for turning payment moments into revenue opportunities, and Rokt Thanks for enhancing customer lifetime value post-purchase. Additionally, Rokt provides a network where partners can generate revenue, advertisers can achieve performance-based outcomes, and customers enjoy relevant experiences.

By merging with mParticle, a leading customer data platform, Rokt further enhances its capabilities by integrating real-time data management. This partnership empowers businesses to activate their customer data effectively, leading to better consumer and business outcomes. Overall, Rokt's solutions aim to unlock real-time relevance across ecommerce, advertising, and customer engagement, ensuring brands maintain control over their first-party data while enhancing overall customer experiences.