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Purple is a guest WiFi and network management platform that helps organizations provide secure, branded internet access to visitors, staff, residents, and other authorized users. It supports WiFi login through customizable captive portals or seamless connections, allowing users to access participating networks with a straightforward authentication process. The platform includes tools for guest WiFi access, staff WiFi onboarding, and multi-tenant WiFi management. Businesses can use branded portals, network segmentation, certificate-based authentication, device management, and secure tenant isolation to support different connectivity needs. Purple also provides visitor analytics and reporting, along with marketing automation features that help organizations understand WiFi usage and communicate with connected visitors. Purple is designed to work with existing network hardware and infrastructure, including systems from Cisco, Meraki, and Aruba. It can be used across retail stores, hospitality venues, restaurants, healthcare facilities, universities, transport hubs, offices, and residential or coworking environments.
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