Purple enables businesses to improve visitor connections and experiences in complex spaces using indoor location services to analyze behavior and optimize operations.

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Purple helps businesses in venues such as shops, hospitals, hotels, attractions, airports and stadiums provide visitor Wi-Fi and understand how people use their spaces. Its platform combines guest Wi-Fi with indoor location and visitor analytics, giving venue teams information such as foot traffic, dwell time and repeat visits. Businesses can use these insights to identify busy areas, assess visitor patterns and make informed decisions about operations and the on-site experience. Purple is intended for organizations managing physical venues, rather than individuals looking for a general-purpose app.

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