GapMaps

Retail and network planning teams use GapMaps to assess existing stores, compare potential sites and find areas where customer demand may be underserved. The cloud-based location intelligence platform brings business locations together with demographic, economic, competitor, points-of-interest and customer visitation data on a map. Create catchments around a site using radius, travel time or custom trade areas, then examine the people, businesses and activity within them. Compare locations and store networks, identify gaps or overlap, and explore factors such as population, customer movement, nearby competitors and activity generators including schools and shopping centres. Depending on the market, available data may include traffic, commercial property and planning information. Users can review catchment metrics, export location lists and reports, and add their own business data to support site selection, network planning, territory design and sales forecasting. GapMaps is intended for organisations making decisions about physical locations, including businesses in retail, food service, fuel, childcare, health and fitness, and property development. Data availability varies by country and sector.

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