PubScale

PubScale is for mobile app and game publishers who want to manage user acquisition and advertising monetization through one platform. It brings together tools for earning ad revenue, adding in-app content, and running campaigns to attract users. Publishers can place Immersive Ads within unused areas of 2D and 3D games, offer players an offerwall where they complete advertiser tasks for rewards, and use AdX to access ad demand and monitor metrics such as revenue and fill rate. GROW supports app-install campaigns with audience targeting, conversion tracking, and performance reporting. PLUG lets publishers add casual games to their apps to give users more to play and create another monetization opportunity. PubScale may suit developers and publishers looking for a combination of app monetization and user acquisition tools, especially those managing mobile games. Its dashboard is intended for setting up and overseeing these services; integrations such as SDKs are required for some features.

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