Press Hook is a free tool that generates press releases. Users can create, refine, and copy press releases, with an option for paid services to connect with journalists for more exposure.

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Press Hook is for physical-product brands seeking media coverage without managing every journalist relationship through separate emails. Brands can build a digital press kit with their company story, products, images, and press releases, then pitch relevant journalists or respond to requests from reporters looking for products and sources. The platform also supports sample requests, messaging, and tracking outreach and coverage. Journalists and other media professionals can use Press Hook to discover brands, find products and sources for stories, request samples, and contact brand teams. PR agencies can manage multiple client brands through the platform. Press Hook is suited to ongoing media relations and product coverage; its current focus is not one-time press release distribution.

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