Muck Rack

Muck Rack is a comprehensive media database platform designed to facilitate connections between journalists, influencers, and businesses. It offers a robust database of over 300,000 contacts, providing users with detailed profiles and contact information for journalists across various media outlets. The platform includes features such as media monitoring, pitching, and reporting capabilities, making it a valuable tool for public relations and communications professionals.

One of Muck Rack's key features is its ability to allow journalists to update their contact preferences, which can significantly enhance outreach efforts. The platform also includes a Trends feature, similar to Google Trends, allowing users to analyze and track trending topics over time. This feature is particularly useful for planning campaigns around major events and dates. Additionally, Muck Rack offers AI-powered enhancements to its search function, including a "Recommended Journalists" section, which helps users identify relevant media contacts more efficiently.

Muck Rack's database search tool provides extensive filtering options, such as date range, keywords, beat, scope, and location, enabling users to target specific journalists and media outlets effectively. The platform is widely recognized for its accuracy and depth of information, making it a preferred choice for many digital PR agencies. While it offers a free version with limited capabilities, the full version provides comprehensive access to its media database and outreach tools.