Memo

Memo helps PR and communications teams measure how many people actually read their earned media coverage, rather than relying on impressions or counts of press mentions. It brings article-level readership data from publisher partners into a dashboard, so teams can see which stories and outlets are attracting readers and use those results to assess PR impact and guide media strategy. Users can explore coverage by brand, competitor, topic, publication, and reporter, and use readership insights to identify media opportunities or monitor how stories about their organization are performing during a crisis. Reporter Intelligence adds readership trends to media research, helping communicators find reporters whose coverage draws readers on topics relevant to their work.

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