Lefty

For brand and agency teams managing influencer programs, Lefty brings creator research, relationship management, campaign tracking, and performance reporting together in one platform. Teams can search for influencers using audience and performance data, assess potential fit, and organize creator information in a shared CRM. Shareable casting lists help teams and clients review and approve creators collaboratively. Users can set up campaigns, monitor influencer content across social platforms, and generate reports to evaluate results. Lefty also supports product gifting and affiliate activity, including tracking influencer-driven sales. Competitive benchmarking helps teams compare brand visibility and influencer activity with competitors. It may suit organizations running ongoing influencer campaigns that need a central place to find creators, coordinate activations, and measure performance.

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