Insights

Insights is a powerful tool designed to help users visualize trends and compositions within their data. It offers a flexible platform for analyzing events, cohorts, and user profiles, allowing users to display data in various chart types. Key features include the ability to create formulas, compare current data to past data, and generate custom events and properties for deeper analysis.

The app supports a range of analytical tasks, such as product analytics, lifecycle analysis, and marketing insights. Users can track metrics like weekly active users, frequency of user engagement, and distribution of users across different regions or devices. It also facilitates cohort trend analysis and helps identify which advertising campaigns generate the most conversions.

Insights provides tools for frequency analysis, helping users understand the natural frequency at which their product is used. Additionally, it allows for time period comparisons, enabling users to track trends and growth over time. By leveraging these capabilities, users can gain valuable insights into their product's performance and user behavior, making informed decisions to enhance their offerings.