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Indeemo is a mobile ethnography platform designed to facilitate patient journey mapping in healthcare research. It enables researchers to gather rich, longitudinal data by engaging patients in personalized activities, such as documenting their experiences through photos, videos, and written reflections. This approach allows for a deeper understanding of patient experiences, capturing authentic moments in their daily lives.

Key features of Indeemo include the ability to design tailored tasks that encourage patients to share their experiences openly. The app's rating system allows patients to quantify their pain levels or experiences, providing valuable quantitative data alongside qualitative insights. Indeemo also facilitates secure and private communication between researchers and patients through push notifications, fostering trust and privacy.

The platform streamlines data analysis by consolidating all collected data into an intuitive insights dashboard, where researchers can view and analyze results in real-time. This capability supports healthcare researchers in making data-driven decisions that enhance patient outcomes and improve healthcare delivery. By leveraging mobile ethnography, Indeemo offers a remote, flexible, and cost-effective method for conducting research, eliminating the need for in-person interviews and enhancing the authenticity of collected data.

Our AI powered, in-the-moment video research platform enables MR, UX and CX teams to understand people, products and experiences in the context of everyday life. The Researchers, Designers and Product Managers we support use Indeemo in B2C and B2B contexts for a variety of Discovery Research methodologies including: Discovery / Exploratory / Generative Research - Diary Studies - Mobile / Digital Ethnography - User Personas Journey Research - Journey Mapping - Service Safaris - Path to Purchase - Buyer Decision Journeys Mixed Method Research - Pre-tasking for Interviews / Focus Groups - Bringing Segmentations / User Personas to life with Video Usability / Experience Research - Product testing / IHUTs - Shopper / Customer / Employee Experience Our clients range in size from Consultancies to Start-ups to Government Departments and Global Brands. Our Instagram style Respondent app allows research participants to share in-the-moment, feedback, needs, behaviours, emotions and experiences via context-rich video, images, screen recordings and text. Our Pinterest style dashboard and insights Repository enables Researchers and their clients / stakeholders to quickly collate, moderate and analyse multimedia contextual insights. Powerful Generative AI, search, keyword analysis, automated video transcription and video trimming tools make it easy to surface contextual insights. Built for collaboration, it has multiple various user profiles (Researcher, Recruiter, Observer) that allow the entire organisation to truly connect with their customers and build empathy. Indeemo is available as a DIY SaaS solution under annual subscription or on a project by project basis. Indeemo is ISO27001 and HIPAA certified. Our information security has been independently vetted for dealing with large Enterprise and Government Clients.

Categories:

Business

Customer Journey Mapping Software

Consumer Video Feedback Software

User Research Software

Website: indeemo.com

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