Indeemo

Indeemo is for market research, UX, CX and product teams that need to understand people’s behaviour in everyday settings, rather than relying only on what they remember in interviews or surveys. It supports diary studies and mobile ethnography, as well as research into digital experiences, usability, product use and customer journeys. Participants use the mobile app to share video diaries, photos, screen recordings, text responses and other observations as experiences happen. Researchers can set tasks, communicate with participants and review submissions in a web dashboard. This makes Indeemo useful for studying routines over time, testing products at home, seeing how people use apps and websites on their own devices, and exploring shopping or service journeys. The dashboard helps teams organise and analyse research material with tools such as transcription, keyword search and AI-assisted analysis. Researchers can tag and review responses, identify themes and create video highlight reels to share findings with colleagues and stakeholders. Indeemo is suited to qualitative research teams that want to collect and review contextual, multimedia feedback across participants or study groups.

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