Gupshup

Gupshup helps businesses manage customer conversations across messaging channels, from marketing and sales outreach to automated support. Marketing teams can create and track campaigns, including WhatsApp messages, while customer service teams can handle conversations in a shared inbox and pass customers from a chatbot to a human agent when needed. Bot Studio lets teams build conversational flows using a visual, low-code editor, with messages, prompts, conditions and API calls. These bots can support tasks such as capturing leads, answering customer questions and guiding people through orders or other service journeys. Agent Assist provides tools for routing and managing conversations, coordinating support teams and reviewing performance. The platform also includes AI features for assisting agents and building conversational experiences. Gupshup supports channels including WhatsApp, SMS, web chat and Instagram, with options varying by feature. It is designed for businesses that want to coordinate messaging campaigns, chatbot automation and human support in one platform; teams looking for a simple personal messaging app may not need its business-focused tools.

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