Groove

Sales development reps, account executives, and customer-facing teams can use Groove to organize prospecting and customer follow-up while reducing manual sales admin. Teams create automated, multi-step outreach flows to contact prospects, nurture leads, and respond to inquiries with coordinated messages and other sales activities. Groove connects with Salesforce and Google Workspace or Microsoft 365, letting reps work from their email and calendar while viewing or updating CRM records. It can automatically sync and log emails, calendar events, and sales activities to Salesforce, helping teams keep records current. Sales leaders can use activity tracking and analytics to monitor engagement and team execution. Groove is a fit for organizations that want to coordinate sales outreach and CRM workflows, particularly those using Salesforce.

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