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Pinpoint is a tool designed to help users analyze and understand media coverage over time. It allows users to view coverage related to specific topics, keywords, or companies, providing insights into what shapes current conversations. This feature is particularly useful for newsjacking or reactive PR strategies, enabling users to identify trends and plan campaigns around major events or dates.

Pinpoint's capabilities are part of a broader platform that supports media analysis and outreach. It offers a granular approach to filtering contacts based on criteria such as industry, publication, location, and job title, which facilitates highly targeted outreach efforts. By leveraging these features, users can refine their media engagement strategies and enhance their ability to connect with relevant journalists and media outlets.

The tool's ability to track coverage over time helps users stay informed about ongoing discussions in their field, making it easier to position their content or expertise in the media landscape effectively. Overall, Pinpoint serves as a valuable resource for anyone seeking to monitor and engage with media coverage in a more strategic and informed manner.

Upload and analyze large numbers of documents with the power of Google Search, AI, and machine learning. Pinpoint is a research tool to help journalists and academics explore and analyse large collections of documents. By using Pinpoint, you can upload and search hundreds of thousands of documents, images, emails, hand-written notes and audio files for specific words or phrases, locations, organisations and people. Collaborate with others by sharing access to your collection, highlighting text and sharing links to specific documents or text selections.

Website: journaliststudio.google.com

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Pinpoint

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