Exatom

Exatom is for marketers, conversion-rate optimization specialists, and product teams who need to understand why visitors abandon web forms and checkouts. It adds field-level detail to standard analytics, helping teams find friction that page views and submission totals alone may not explain. Track form starts, conversions, failed submissions, and recovery after an error. For individual fields, Exatom measures drop-off, hesitation, corrections, and validation errors. Reports can be segmented by device, browser, and campaign, making it easier to investigate problems such as a difficult field or a mobile-specific issue. Exatom complements analytics tools such as Google Analytics and Adobe Analytics. Its website tag detects forms, and the platform is designed to work without cookies or collecting the information visitors enter into forms. It may suit teams looking to improve lead-generation forms, registrations, reviews, or ecommerce checkouts while keeping form behavior analytics separate from personal form data.

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