Decode

For product researchers, consumer-insights teams, and marketers, Decode helps investigate how people use products and respond to brands, concepts, and creative content. Teams can run quantitative surveys, AI-moderated or live interviews, usability and prototype tests, and ad or media evaluations. Studies can include behavioral and emotional signals—such as facial expressions, eye movements, and voice cues—alongside participants’ answers, helping teams identify reactions and points of friction that people may not explain in words. Decode also supports concept, packaging, and shopper research, with options to recruit participants through its respondent network or invite an existing audience. Insights Hub brings research files and findings into a searchable repository, while AI tools can summarize interviews and help teams find themes across studies. It may suit organizations that want to run different kinds of user and consumer research in one platform and keep findings accessible to colleagues.

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