Databook

Databook is the industry’s first platform for Strategic Relationship Management (SRM). If you haven’t heard of SRM yet, don’t worry—it’s new. SRM is a go-to-market process for deepening and expanding sellers’ connections with customers by aligning around a clear understanding of customer need. Here’s how Databook does SRM: • Databook continuously scours and captures dynamic data signals from buyers to discover their current priorities and financial pain. • The platform’s signature application, Strategy Builder, then uses this information to automatically define the most relevant go-to-market strategies for each customer. • Strategy and buyer data are also infused throughout the GTM ecosystem—so critical account and forecasting processes are always refreshed with current info. The best part? Databook’s platform makes SRM scalable, enabling discovery and management of the strategic sales story for every account. As a result, our platform guides GTM teams to become not only more efficient, but also more effective. Leading enterprise companies like Salesforce, Microsoft, and Databricks use Databook’s SRM platform to build the kind of deep customer connections that lead to bigger, better deals.