Criteo

Criteo is a platform designed to deliver personalized online display advertisements. It specializes in creating interactive banner ads based on users' browsing preferences and behavior. The platform operates on a pay-per-click (CPC) basis, allowing advertisers to place bids on display retargeting campaigns and optimize them in real-time.

Key features of Criteo include its ability to generate traffic using purchase intent data and a self-service ad platform for managing campaigns across multiple retail media networks. This allows advertisers to enhance product visibility and drive engagement through targeted ads. Criteo's retail media service helps retailers leverage their first-party data to deliver highly personalized ads, increasing customer interaction and sales.

Criteo's advertising options include commerce display ads, offsite ads, and video advertising, all designed to capture shopper attention effectively. By partnering with major retailers, Criteo enables brands to reach a wide audience across various platforms, including websites and social media. The platform's focus on data-driven marketing ensures that advertisers can optimize their campaigns for better performance and return on investment.