CoolTool

CoolTool helps market research, brand, marketing, and product teams understand how consumers respond to ads, packaging, websites, apps, and other visual content—not just what they say in a survey. Researchers can combine questionnaire responses with implicit reaction-time tests, webcam-based eye tracking, and facial-expression emotion measurement to study attention, associations, and emotional responses. The platform supports survey design, respondent recruitment through integrated panels or a team’s own participants, and analysis with cross-tabulations and visual reports. It can be used for ad and concept testing, brand research, packaging and shelf evaluation, and user experience studies. Results include raw data and visualizations that can be shared or exported for further analysis.

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