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CDK is for automotive dealerships and their staff who need software to manage daily retail operations and customer interactions. Its sign-in portal provides access to CDK applications, including customer relationship management (CRM), digital retailing, the CDK Hub, staff training, customer support, and EasySource for checks and dealership supplies. CDK’s dealership software covers core functions such as vehicle sales, finance and insurance, accounting, inventory, service, and parts. Depending on the products a dealership uses, staff can also handle customer leads, support online-to-showroom vehicle purchases, coordinate service workflows, and access dealership data and business tools. It is intended for dealership teams, rather than shoppers looking for a car-buying app.
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