CARMA

CARMA is for PR, communications and insight teams that need to track media coverage, understand how their organisation is being discussed, and evaluate communications activity. It brings media results together in a cloud-based platform so teams can review coverage and identify what may need attention or further analysis. The platform monitors online news, print, broadcast and social media. Users can search and filter coverage, view analytics in dashboards, and receive news alerts and scheduled newsletters. Depending on the service, coverage may also include premium or paywalled sources and content reviewed or curated by CARMA’s teams. CARMA also supports communications reporting and evaluation with dashboards and analysis of media results. It may suit organisations and PR teams looking to follow brand, sector or competitor coverage, monitor reputation and campaigns, and report on communications performance. Some services include expert analysis, briefings or research in addition to the software.

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