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A customer's complaint is a gift, but not all customers leave feedback, and a business cannot always see all its problems. Often, things simply fall through the cracks, and the team cannot follow up on everything. A company working directly with customers, patients, or passengers suffers the most. Problems with staffing, shift scheduling, and even basic household items, such as unexpected messes in the restroom, can go unnoticed. A business may be unaware of some service problems that are obvious to its customers. Statistically, 2% of customers leave their reviews on social networks. Many of these reviews can hurt the company's reputation for no reason: all the business needs is to help "shine the light" on the problem to fix it quickly.
To solve this, AirVote was created. Its QR Smileys help flag small problems before they grow big and manifest as negative reviews. The tool provides the business team with an internal quick feedback mechanism that connects them with their customers in real-time. Happy feedback is directed straight to the company’s social media pages.
For the customers, the AirVote QR Smiley is an easy, comfortable way to express their in-the-moment experience or impression. And, yes – sometimes to vent! Feedback is anonymous: customers don't have to sign in or install any apps, which means the feedback is an honest critique or a genuine "thank you." By the way, over 50% of all responses are positive, and almost 100% of critical feedback is practical and actionable. This shows that individuals want to do the right thing when expressing their frustration and do not hesitate to say thanks when it's due.
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