Air360 is a UX analytics platform that assists digital teams in analyzing user behavior to improve conversion rate optimization.

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Air360 helps e-commerce, UX, and digital marketing teams find where website visitors encounter friction or leave before converting. It automatically captures user interactions so teams can investigate behavior without needing to plan every event in advance. They can build funnels to see where visitors drop off, compare results across audiences and traffic sources, and open session replays to observe what happened during individual visits. Page and zoning analysis show how pages and on-page elements perform, including where visitors click and how those interactions relate to conversions. Teams can use these reports alongside session replays and funnel data to investigate issues such as a poorly performing page or checkout step, then prioritize improvements to the website experience.

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