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AdTrigger is an advertising automation platform that helps marketers manage Google Ads and Meta Ads campaigns using real-time data triggers. It enables users to pause, enable, or adjust campaign budgets automatically based on weather conditions, live sports events, advertising performance metrics, and custom data from webhooks.
Users can connect multiple ad accounts through OAuth, organize automation at the campaign, ad group, ad set, or individual ad level, and create rules with numerical conditions, field matching, and combined AND/OR logic. Budget adjustments can use fixed amounts or percentages, with minimum and maximum safeguards and automatic reversion options.
AdTrigger also provides scheduled rule evaluation, detailed audit logs, execution history, performance tracking, and email notifications for triggered rules or errors. Its webhook functionality allows data from inventory systems, CRMs, pricing tools, dashboards, and other applications to drive advertising actions, helping businesses align ad spend with changing market conditions and operational data.
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