E-commerce analytics software tracks the performance of online retailers. It helps companies identify their best- and worst-performing products, monitor buyer and consumer behavior, and pinpoint issues that affect the business. E-commerce professionals use these tools to enhance sales and improve customer experience. Additionally, inventory managers use them for order fulfillment, and accountants use them to track costs and profitability. Although most e-commerce platforms offer reporting and analytics features, e-commerce analytics software is typically provided as a standalone solution. Some analytics software providers include e-commerce-specific features in their products. However, since generic analytics software doesn't always meet the specific needs of e-commerce, such products are not included in this category.
Mixpanel
Mixpanel tracks user interactions with apps, providing analytics tools for engagement analysis, targeted communication, and performance optimization.
Hotjar
Hotjar is a behavior analytics tool that analyzes website use through heatmaps, session recordings, and surveys to improve user experience.
Sweet Analytics
Sweet Analytics consolidates marketing data to create comprehensive customer profiles, aiding in understanding customer behavior and improving marketing ROI.
Decodo
Decodo provides proxies and web-data collection tools: residential, mobile, datacenter and static proxies, scraping APIs, site-unblocking, and a management dashboard with global IP coverage and developer APIs.
Mouseflow
Mouseflow is a behavior analytics tool that enables users to analyze website visitor interactions through session recordings, heatmaps, funnels, and form analytics.
Triple Whale
Triple Whale is an all-in-one ecommerce platform that centralizes data from various channels for improved analytics and decision-making.
Klar
Klar centralizes eCommerce data from sources like Shopify and Google Analytics, providing insights to improve profitability and streamline decision-making for growing businesses.
Bright Data
Bright Data offers tools for secure web data collection, enabling businesses to gather insights on competitors and markets from a wide range of online sources.
QL2 Software
QL2 Software provides web data extraction and analysis for competitive pricing, enabling businesses to monitor prices and optimize inventory in real time.
smartscout
SmartScout is a tool for Amazon sellers providing analytics on categories, ASIN performance, and traffic data to optimize listings and identify profitable products.
DataWeave
DataWeave is a SaaS platform offering digital shelf analytics and dynamic pricing solutions for consumer brands and retailers to enhance sales and market share.
Sellerise
Sellerise is a software tool for Amazon sellers that offers features like financial analytics, inventory management, and review management to optimize business operations.
Contlo
Contlo is an AI marketing platform for managing customer engagements through personalized campaigns, insights, and integrations across multiple channels.
Daasity
Daasity is an analytics platform that centralizes data for consumer brands, providing insights for sales and marketing across various channels.
ShopVibes
ShopVibes is a central system for managing product information, optimizing data for sales channels, and providing analytics for brands and retailers in Europe.
RedTrack
RedTrack is an analytics platform that provides real-time conversion data and performance insights for marketers, helping optimize advertising campaigns across various channels.
FullStory
FullStory is a digital experience analytics platform that captures user behavior to help businesses improve website usability and understand user interactions.
VWO
VWO is a web testing and conversion optimization platform that helps businesses enhance user experience through analytics and experimentation tools.
OneChannelAdmin
OneChannelAdmin is an eCommerce platform that centralizes operations for brands and retailers, supporting both online and in-store sales.
AppMetrica
AppMetrica is a mobile app analytics tool that provides insights into user behavior, app performance, and revenue, supporting developers in optimizing their app strategies.
Conative AI
Conative is an AI planning tool for e-commerce, integrating inventory and marketing management in real-time for better decision-making and revenue enhancement.
My Real Profit
My Real Profit is a B2B software that enables Amazon Sellers to analyze their business's profitability and performance in real time.
Polar Analytics
Polar Analytics consolidates eCommerce and marketing data from various sources for easy reporting and insights, helping brands optimize performance and make informed decisions.
WeeBlok
WeeBlok is a web marketing platform for building websites, funnels, and landing pages, with integrated CRM, email marketing, and analytics tools.
CustomerLabs
CustomerLabs is a no-code customer data platform that helps marketers track, segment, and analyze customer data for personalized campaigns across various channels.
edrone
edrone is an eCRM for eCommerce that automates marketing and helps businesses understand customer behavior through advanced analytics.
Syndigo
Syndigo is a cloud-based platform for managing, syndicating, and analyzing product information across various retailers and e-commerce platforms.
Bluecore
Bluecore is a retail marketing platform that automates personalized campaigns across channels using integrated customer data.
MikMak
MikMak is an eCommerce platform that helps brands analyze consumer behavior, optimize marketing, and streamline the shopping experience across various sales channels.
OWOX
OWOX BI is a data platform that simplifies data integration and analysis in Google Sheets, enabling users to create reports and visualize data without manual input.
Epsilo
Epsilo is an execution hub for e-commerce teams, helping sellers automate tasks, conduct research, and collaborate to grow revenue across various marketplaces.
TrackStreet
TrackStreet monitors online sales channels to enforce pricing policies, track unauthorized sellers, and gather product reviews, helping brands protect and manage their market presence.
ChannelEngine
Connects brands and retailers to global marketplaces and online sales channels; centralizes product, inventory and order management and integrates with ERPs and PIMs.
Heap
Heap captures user interactions on websites and apps, providing insights for improving conversion, retention, and overall customer experience.
Kissmetrics
Kissmetrics is a behavior-based analytics and email automation platform that helps businesses track customer journeys and optimize engagement.
Stackline
Stackline is an AI-driven retail intelligence platform that analyzes shopper behavior and marketing data to enhance eCommerce performance for global brands.
Air360
Air360 is a UX analytics platform that assists digital teams in analyzing user behavior to improve conversion rate optimization.
Springbot
Springbot is an all-in-one platform for small eCommerce businesses that aids in marketing, site traffic, customer engagement, and revenue measurement.
Flipflow
Flipflow is a market analytics SaaS that helps brands and retailers analyze product data on pricing, promotions, competitors, and compliance for better market monitoring.
Conversios
Conversios is a no-code tool for integrating Google Analytics and Facebook Pixel with e-commerce platforms, facilitating easy product syncing and tracking.
Graas
Graas aggregates data from over 100 platforms for detailed analysis of Marketplaces, Brand websites, Ads, and Inventory.
CartInsight
CartInsight provides a database of global e-commerce leads, including insights on traffic, industries, technology, and key decision makers.
Intelligent Reach
Intelligent Reach optimizes product data for retailers to enhance offsite product discovery and improve conversion rates across over 1400 global channels.
Pear Commerce
Pear Commerce connects consumer packaged goods brands to retailers, providing tools and data for performance marketing in retail environments.
Sellpass
Sellpass is an ecommerce platform for entrepreneurs to create online stores, sell digital products, accept payments, prevent fraud, and analyze customer data.
Metrilo
Metrilo is an analytics and CRM platform for ecommerce brands, offering tools for customer data management, email marketing, and sales funnel optimization.
MarketSyncer
MarketSyncer is an e-commerce management platform that integrates operations, streamlines data, and enhances efficiency for businesses in North America.
Webeyez
Webeyez helps online businesses identify and fix issues in consumer journeys that affect conversions and revenue, providing real-time insights and reporting.
Arena Calibrate
Arena Calibrate is a cross-platform reporting app that integrates and visualizes data from various business areas, supporting marketing and sales analytics.
Littledata
Littledata is a data integration platform that connects sales, marketing, and customer data for DTC brands, enabling better tracking and analysis of performance across channels.
ChannelSight
ChannelSight is a data-driven eCommerce platform that analyzes customer journeys to optimize online sales and enhance product visibility for retailers.
1WorldSync
1WorldSync helps brands and retailers manage and distribute accurate product content across digital channels for informed consumer decisions.
WhatSales
WhatSales is a sales management app that helps businesses track leads, engage customers, and analyze sales performance to improve decision-making and efficiency.
TrackBee
TrackBee is a marketing tracking app that provides real-time data and insights to optimize advertising campaigns and improve business performance.
Peel Insights
Peel Insights automates data analysis for Shopify ecommerce, offering visual retention metrics and customizable reports to enhance customer retention and sales.
Prefixbox
Prefixbox is an AI-driven search and discovery tool for e-commerce platforms, enhancing product searches and recommendations to boost sales and customer engagement.
ChannelMix
ChannelMix is a platform that consolidates marketing data, providing real-time analytics and reporting to help businesses optimize campaigns and measure ROI effectively.
Datafeedwatch
DataFeedWatch is a feed management app that optimizes product listings across eCommerce platforms, enhancing sales and ensuring consistent inventory updates.
Radix
Radix is an analytics platform that provides real-time insights with over 100 KPIs to help users understand their business. A 14-day free trial is available.
Analytic Index
Analytic Index aids agencies and brands in enhancing e-commerce growth through analytics and consultation for improving search performance and optimizing campaigns.
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