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- Launch Shape.io directly from your Dock or taskbar.
- Work without distractions in a dedicated window, separate from your browser tabs.
- Manage multiple Shape.io accounts and switch between them without logging out.
Shape.io is for digital marketing agencies and PPC teams managing advertising budgets across multiple clients and campaigns. It brings campaign spend and performance data into a shared dashboard, helping teams compare progress with budget targets and spot campaigns that may be overspending or underspending. Budget Pacer estimates how campaigns are likely to perform at their current pace and provides budget recommendations. AutoPilot can pause or reactivate eligible campaigns based on budget rules, while CruiseControl adjusts daily campaign budgets to help keep spending on pace. The platform connects with advertising services including Google Ads, Meta, Microsoft Ads, LinkedIn, Pinterest, and TikTok; some integrations provide reporting data but do not support campaign changes from Shape. Shape also offers Advertising Data Infrastructure for teams that need to work with cross-channel PPC data outside the budgeting dashboard. It combines a PPC API and managed BigQuery data warehouse, with data views for reporting and business intelligence tools. Shape may suit agencies looking to centralize client budget monitoring, reduce manual pacing adjustments, or build reporting workflows from advertising data.
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