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- Manage multiple Marketware accounts and switch between them without logging out.
Marketware helps hospital and health system physician liaisons, administrators, and business development teams organize provider outreach and strengthen referral relationships. Teams can build healthcare-specific profiles for providers and practices, record visits and field intelligence, assign tasks, and track access or service issues that may affect referrals. Use growth initiatives to set outreach goals, identify target providers, and monitor progress. Reporting helps teams review liaison activity, referral trends, and return on investment. Integrated claims data can show provider-level patient and payer mix, claims volume, and shared patient connections to support target selection and visit planning. The mobile-friendly platform is designed for teams that manage provider relationships both in the office and in the field.
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