Census

For data teams that need to put warehouse data to work across business tools, Census helps marketing, sales, and operations teams use current customer and business information without building custom scripts for each destination. It connects data models in a warehouse to tools such as CRMs, marketing platforms, advertising services, and customer support systems, then syncs selected records and fields to them on a schedule or in response to supported real-time events. Teams can set up and monitor data syncs, while marketers can use visual audience tools to define customer segments and send them to connected destinations. Typical uses include updating CRM records with warehouse-derived attributes, sharing audiences with advertising platforms, and giving business teams consistent data for customer outreach and operations. Census is designed for organizations that already use a data warehouse and want to activate its data in other applications. Setting it up involves connecting data sources and destination tools and defining which records and fields to sync; it may therefore suit teams with data engineering or analytics support, as well as business users working with models and audiences prepared for them.

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