Session replay software allows a company to capture and visually review a user's interaction with a website or mobile app, providing valuable insights into their experiences. These tools unveil the user's navigation journey, exposing any glitches, errors, or moments of confusion. Armed with this awareness, companies can enhance their websites or mobile interfaces to ensure a more optimal user experience. Typically harnessed by user experience and product teams, session replay software offers a comprehensive overview of user interactions. Marketing teams also leverage these tools to observe how visitors engage with their branding and messaging on websites or mobile apps. Session replay software may be a standalone product or integrated as a feature within digital analytics software, A/B testing tools, heatmap applications, or mobile app analytics software.
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