central de marca

A Brand Management System (SGM), also known as Brand Management System (BMS) in English, is local or cloud-based software that brings together specific tools for brand management. Among them: the management of brand standards and manuals and the management of digital assets such as final artwork, photographs and templates. Unlike other methods, a Brand Management System aims to centralize, organize and give access to these tools to the brand team, employees, suppliers and collaborators, thus creating a community around the brand. Its benefit is to have all these tools in one place available to users of the Organization and external to the Organization. Brand Central is designed for Branding Agencies, Advertising and Communication Agencies, Designers; Companies that manage Franchises; Companies of any size and large corporations. What they have in common, no matter their nature or size, is that they need to keep their manuals updated in real time, centralized in a single place and available to internal and external users.