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Alliance, partner, and sales teams at B2B companies use WorkSpan to coordinate joint selling with technology, cloud, systems integrator, and channel partners without relying on scattered spreadsheets, email, and disconnected CRM records. Partners can collaborate on shared plans, target accounts, referrals, and sales opportunities, with access controls for shared data. WorkSpan helps teams manage co-sell activity from referral through opportunity tracking, exchange deal updates and next steps, and monitor pipeline and partner contributions in dashboards and reports. Workflow automation and integrations with CRMs such as Salesforce, HubSpot, and Microsoft Dynamics 365 can keep partner activity connected to existing sales processes. The platform also supports cloud marketplace operations, including listing and offer management. WorkSpan is intended for organizations running structured partner programs and co-selling across multiple companies. It may fit teams that need a shared view of partner deals and performance; it is more specialized than a general-purpose CRM or project management app.
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