Truescope

For public relations and communications teams, Truescope helps track media coverage and understand how stories may affect an organization’s reputation, campaigns, or response to an issue. It brings coverage from online and print news, broadcast, and social media into one workspace, so teams can follow brands, people, competitors, and topics without checking each channel separately. Users can search and filter coverage, view sentiment and engagement information, and monitor metrics such as share of voice in customizable dashboards. Real-time alerts, including alerts for unusual increases in coverage, help teams spot developing stories. Reports can be automated or tailored with dashboard highlights for colleagues, clients, or leadership. Truescope also includes AI tools for summarizing coverage and conducting deeper analysis, with source-linked findings. Communications teams can use the platform for daily media briefings, reputation monitoring, campaign measurement, competitor tracking, and issue or crisis monitoring. It may suit organizations that need to consolidate media coverage and share analysis with stakeholders; it is more specialized than a general-purpose news reader or social media publishing app.

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