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TrackingCoder is a website tracking and conversion tracking tool that helps users set up event tracking for analytics and advertising platforms without writing code. It scans a website, identifies the site stack, and generates tracking code or a ready-to-import Google Tag Manager file for common platforms such as GA4, Google Ads, Meta Ads, LinkedIn Ads, and Microsoft Advertising.
The app is designed to support a range of tracking scenarios, including form submissions, purchases and revenue, add-to-cart actions, button clicks, phone taps, checkout steps, and video plays. It also includes features for scanning websites to detect tracking-related tools and IDs, saving tracking IDs in an ID vault, and keeping a history of generated code for later reuse. TrackingCoder is built to help marketers, agencies, and website owners manage conversion tracking more efficiently across different CMS and e-commerce platforms.
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