Tobii UX Explore

Tobii UX Explore is a tool designed to facilitate user experience (UX) research and analysis. It leverages eye-tracking technology to provide insights into how users interact with digital interfaces, helping researchers understand user behavior and preferences. The app's capabilities include analyzing gaze patterns, identifying areas of interest (AOIs), and assessing user engagement with various digital elements.

Key features of Tobii UX Explore include its ability to track user attention and engagement in real-time, offering valuable data for improving user interface design and user experience. It supports the analysis of user interactions with digital products, allowing researchers to identify potential usability issues and optimize design elements for better user engagement. By integrating eye-tracking data into UX research, the app helps designers and researchers make informed decisions about interface improvements, enhancing overall user satisfaction and interaction efficiency.

While Tobii UX Explore is no longer actively supported, its historical functionality has contributed significantly to the field of UX research, particularly in understanding how users visually engage with digital interfaces. Its legacy continues to influence the development of more advanced tools in user experience analysis.