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Thestory.run is a web-based LinkedIn writing coach for professionals, founders, recruiters, sales teams, engineers, and other employees who publish content under their own names. It helps users turn rough thoughts and everyday work experiences into structured LinkedIn posts while keeping the writing process personal and human-led.
The app guides users through a conversational writing process by asking focused questions, helping uncover the central story, suggesting a clear post structure, and providing editorial feedback on drafts. Users write the content themselves, with optional coaching support to identify strong lines, improve the opening, and clarify the message. The platform also supports weekly writing plans, topic ideas, daily reflections, posting consistency, and progress tracking.
For teams, Thestory.run provides shared campaigns, topic coordination, and a team calendar showing who is posting and which subjects or dates are available. Individual ideas, drafts, writing plans, and coaching conversations remain private, while teams can coordinate LinkedIn content without distributing identical pre-written posts. This makes the app suitable for employee advocacy, corporate influencing, personal branding, and consistent LinkedIn content creation.
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