Terminus.app is a UTM link management tool that helps teams build, manage, and track URLs consistently while ensuring accurate tagging across campaigns.

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Marketing teams use Terminus.app to keep campaign tracking links consistent and organized. It applies naming conventions and validation rules to UTM fields, helping teams avoid inconsistent tags that can make campaign reports harder to interpret. Teams can set required fields and approved values, then build links individually or in bulk using forms or a spreadsheet-style grid. The app creates tagged destination URLs and can generate short links, including links on a custom domain. Teams can save and reuse parameter presets, label and search links, and use shared workspaces to collaborate. Terminus also provides a Chrome extension for tagging the current page or another link in the browser, and for applying tracking to links in email HTML. For teams that want reporting alongside link management, Terminus includes analytics for short-link clicks and QR-code scans, with results that can be grouped by tracking fields. It may suit marketers managing campaigns across channels who need shared UTM rules, bulk link creation, branded short links, or a common place to manage tracking URLs.

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