Google Tag Manager

google.com

Free website and app tag management by Google. Marketers want tag management that’s simple, reliable, and integrates easily with existing systems. That’s what Google Tag Manager delivers. You’ll launch programs faster, so you can make swifter decisions. Add and update your own tags for conversion tracking, site analytics, remarketing, and more. Quickly deploy Google and third-party tags. Error checking, security features, and speedy tag loading ensure that all your tags work. Tag Manager improves collaboration across your business. Features like workspaces, granular access controls, and support for multi-environment testing mean that marketing and IT can work together efficiently.

Piwik PRO

piwik.pro

Piwik PRO is the first privacy-oriented alternative to Google Analytics. Created in 2013, Piwik PRO Analytics Suite allows for tracking web, app, product and intranet behavior of users. The platform ensures compliance with strict EU, US, Chinese and Russian data protection laws, including the General Data Protection Regulation (GDPR) and the Health Insurance Portability and Accountability Act (HIPAA). With the great platform comes great customer care. From implementation and onboarding, through product training, to analytics consulting and custom integrations – Piwik PRO provides a personal approach on every step of your journey. Piwik PRO Analytics Suite ANALYTICS Track customer behavior across websites, mobile apps, digital products and post-login areas without compromising on user privacy. Get your data with no delays or processing issues, regardless of the scope of information you want to analyze. Easy-to-create audience, acquisition and behavior reports let your data tell its story without any extra visualization tools. TAG MANAGER Effortlessly manage tags, pixels and JavaScript codes for websites, digital products and secure member areas without involving your IT team. Expand your analytics capabilities with a vast library of tag templates, triggers and conditions. Remain compliant with privacy laws by defining which tags require prior consent, and adjust your tracking according to user privacy preferences. CUSTOMER DATA PLATFORM See all your clients’ data in one place and understand them better, as both groups and individuals. Import and aggregate data from CRM, e-commerce platforms, offline, web forms, mobile apps and other sources, to achieve a single customer view. Improve your cross-channel marketing efforts without compromising on privacy and security. CONSENT MANAGER Collect and process consents and data requests to respect user privacy rights around the world. Get your tools and websites up to speed with the EU's GDPR, California’s CCPA, Brazil’s LGPD and other laws around the world. Discover what we can do for your organization. Visit: https://piwik.pro/

Impact

impact.com

impact.com, the leading global partnership management platform, has been transforming the way enterprises discover and manage all types of partnerships — including affiliates, influencers, commerce content publishers, B2B, and more — since its founding in 2008. Their powerful, purpose-built platform helps businesses — brands, publishers, and agencies — to build authentic, enduring, and rewarding relationships with both publishers and consumers. By providing visibility across the entire consumer journey, they are able to aggregate, orchestrate, and optimize the total value of the entire mix of partnerships with ease and transparency — driving growth and creating new value for consumers. To learn more about how impact.com's technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L'Oreal, Fanatics, Levi's and 1-800-Flowers, visit www.impact.com.

UTM.io

web.utm.io

UTM.io is the all-in-one solution for seamless, effective, and collaborative UTM tracking. Replace that old messy spreadsheet with a streamline solution. Our app simplifies the process of creating and managing UTM links, ensuring consistency and accuracy across all your campaigns. With advanced features like branded domains, click tracking, rules and team collaboration, our platform is perfect for large teams and complex conversions. Sign up today to streamline your marketing workflows and unlock your full potential with UTM.io.

TAGLAB

taglab.net

TAGLAB is a specialized limited liability company that provides effective automation solutions to organization's personnel even without coding skills, helping them to govern their martech data & stack setups. TAGLAB is a marketing technology verification and automation suite that helps users audit their website tags, and debug and validate the accuracy of analytics and marketing data collection. The software provides reports on missing or incorrect parameters in tags, verifies tagging triggers on specific pages and user journeys, and automates quality control through monitoring.

StackPile

stackpile.io

Stackpile allows you to install apps, tags and integrations on your website in seconds and track analytics using a unified API.

CustomerLabs

customerlabs.com

CustomerLabs CDP is a no-code customer data platform that helps ecommerce, SaaS, B2B and Agency marketers to track, identify, segment, sync & analyze their customer data. The platform helps marketers orchestrate personalized campaigns across channels without depending on their developers. Track and combine the customer data you want from your website, app, CRM, email, service & offline channels. With identity resolution, you can map anonymous users and their activities across platforms and get a 360° view of your customers. Create tailored customer segments to trigger timely messages across channels. You can integrate and seamlessly sync this customer data with your existing marketing tools such as Google Analytics, Google Adwords, Mixpanel, Kissmetrics, Segment, Salesforce, Pipedrive, Zapier, Facebook and 180+ tools in real time. Back your marketing decisions by capturing accurate customer data with CustomerLabs CDP.

Blue Triangle

bluetriangle.com

Every red light is not the same. Nor is every business opportunity. Blue Triangle gives you unified tracking of technical, security, business and marketing KPIs like broken links, out of stock, bounce and exit rates and much more – all in a single customizable dashboard. Digital experience monitoring is just part of the story. Imagine the power of actionable insights that tell you which problems are robbing you of the most revenue, so you can fix them before they impact your site. Unlike observability tools or digital experience management solutions, Blue Triangle starts and ends with business outcomes. First, quantify the revenue loss from user friction on your website or mobile app. Then, prioritize where to deploy limited time and resources to resolve friction points based on business and customer experience impact. Lastly, validate the actual business outcomes from your site optimization efforts to prove ROI.

Tagmate

tagmate.app

Tagmate is a powerful SaaS product that allows you to implement and migrate analytics & marketing tags accurately and fast. Manually tracking hundreds of user interactions across websites using Google Tag Manager is quite challenging, especially when you're short-staffed or dealing with complex codes. Set up marketing and analytics tags with Tagmate tag management system with 100% accuracy. Execute GA4 Tag Implementation & Migration with Tagmate Tool.

Stape

stape.io

A tool that makes GTM server-side tagging simple – a few minutes to set up with a user-friendly dashboard, additional power-ups and integrations to better grasp user actions, and boost your digital marketing. Why choose server-side tracking with Stape? * Switch to first-party cookies to keep up with third-party cookie depreciation. * Get around ad blockers for reliable data. * Enhance ad attribution and data analysis through server-to-server integration. * Control the data shared with vendors for better security. * Move to tracking with first-party data in a world without cookies. * Get richer user data for more focused marketing. What Stape offers: * Hosting for server-side Google Tag Manager, available worldwide and in the EU. * Hosting for Meta Conversions API Gateway. * A variety of apps, plugins, templates, and extensions. Benefits of Stape: * Cost-effective: starting at $20 for hosting. Logs are included. Freemium plan for sGTM and free trial for CAPIG. * User-friendly: easy setups and clear dashboards. * Enhanced tracking with powerful integrations and templates. * Helpful support and a community to assist with server-side tracking. * Compliant with security standards: ISO 27001, HIPAA, SOC 2 and GDPR.

ObservePoint

observepoint.com

Websites are complex. They are essential to the image and growth of your company, and to the privacy and trust of your customers. But websites have so many dynamic parts and pages that it’s nearly impossible to keep up with all of them all the time. ObservePoint’s Web Governance platform automates the scanning of your website; from the highest traffic pages and user paths to the dark corners of your company’s web presence. ObservePoint gives you the ability to see what’s performing below acceptable standards, trace it back to the source, and quickly see a path to improvement. Ensure privacy compliance standards, validate landing pages, confirm data tracking, clearly see your entire marketing tech stack, validate your ecommerce engines, and much more. ObservePoint presents the reality of what’s happening on your website and gives you a clear map to make it even better.

DataTrue

datatrue.com

DataTrue is an international leader in delivering enterprise-grade assurance for the tags that track website activity. Our deployment management, auditing, and proactive monitoring help our clients manage their tag operations and validate the quality of the data they collect. This gives digital business leaders the high-quality information and confidence to make the right decisions.

Tealium

tealium.com

Tealium is the most trusted Customer Data Platform (CDP). Tealium connects data so you can connect with your customers. Tealium connects customer data across web, mobile, offline, and IoT so businesses can better connect with their customers. Tealium’s turnkey integration ecosystem supports more than 1,300 built-in connections, empowering brands to create a complete, real-time customer data infrastructure. Tealium’s solutions include a customer data platform with machine learning, tag management, an API hub, and data management solutions that make customer data more valuable, actionable, privacy-compliant, and secure. More than 850 leading businesses throughout the world trust Tealium to power their customer data strategies. Tealium's trusted, flexible CDP coupled with the industry's most strategic support results in the best outcomes for your business.

Tag Inspector

taginspector.com

Tag Inspector is a tag auditing and monitoring platform designed for marketing, analytics, and governance pros. If you manage a large site or multi-brand enterprise, Tag Inspector’s comprehensive tag library and suite of auditing functionality provides unparalleled confidence that your data is complete, compliant, and efficient across your organization.

AnyTrack

anytrack.io

AnyTrack is a powerful tool that instantly, track and syncs any conversion data source with your favorite analytics platforms (Google Analytics, Facebook Conversion API, Google Ads API and more). By combining conversion data across your marketing ecosystem, AnyTrack feeds your ad pixels and APIs with essential data to leverage the most powerful AI/ML available to ad agencies.

Apollo

apolloplatform.com

Apollo is a SaaS product that automates analytics implementations, enabling organizations to increase ROI from investments in digital analytics. Increase the quality of your implementation and throughput of your team, so you can focus on using data you trust to make meaningful business decisions. Leverage Apollo for fast and easy migrations to Google Analytics 4 and Adobe Experience Platform, or for seamless ongoing management of your Google Analytics and Adobe Analytics implementations. Apollo improves the timeliness and accuracy of first party data by automating: * analytics documentation management (i.e., data layer specification, solution design, and test cases) * analytics tag manager configuration * analytics platform configuration * data layer and tagging validation * consent management platform integration

Commanders Act X

commandersact.com

Commanders Act is a European company that helps digital teams work more efficiently by leveraging data thanks to the various applications of its Customer Data Platform. By optimising data management, Commanders Act increases the implementation speed of campaigns, enhances the user experience, maximises ROI and improves understanding of omnichannel campaigns.

Crownpeak

crownpeak.com

Crownpeak’s AI-led and fully accessible Digital Experience Platform put content and commerce at the forefront of the buyer’s journey. With personalized content at scale, AI-driven commerce search, merch and recommendations, the customer always wins with the best experience possible. Crownpeak enables customers to create tailored digital experiences, to expand their brand and grow their revenue. Clients around the world including Unilever, Bosch, Nintendo, Asos and La Redoute trust Crownpeak's cloud-native SaaS Digital Experience Platform (DXP) solutions to achieve their data-driven content goals and level up their digital experience initiatives. Founded in 2001, Crownpeak continues to expand their product suite, providing Content Management, Digital Accessibility and Quality and Product Discovery capabilities to empower customers to build their own customized and successful DXP. Headquartered in Denver, Colorado, Crownpeak has offices in countries across the globe, including London, Paris, Amsterdam, Münster, Sofia and Dortmund, Germany.

Ixkio

ixkio.com

A full featured NFC Tag management platform for standard and authentication NFC tags. Provides redirect management, direct response and API options for flexible and powerful control. Plans and options for management of tens of tags to hundreds of thousands of tags. Includes QR code support for NFC tag and QR code combined applications. Developed and managed by Seritag, a leading global provider of NFC tags and products

Monita

getmonita.io

Monita is an enterprise data quality platform making tag monitoring and auditing easy.

JENTIS

jentis.com

JENTIS was founded in Vienna in 2020 by a team of five around Thomas Tauchner and Klaus Müller. With its Data Capture Platform (DCP), JENTIS has developed an innovative web tracking solution based on server-side tracking. With the JENTIS DCP, companies not only capture their data in a privacy-compliant manner, but also in higher quality than with conventional tracking - without having to change their tech stack. JENTIS thus enables optimised online campaigns and better data-driven decisions.