Apollo

For digital analytics teams and developers, Apollo helps plan, implement, and maintain Google Analytics and Adobe Analytics setups while keeping tracking requirements, documentation, and tag configurations aligned. It can support new implementations, existing setups, and migrations to Google Analytics 4 or Adobe Experience Platform. Teams can select business questions from a built-in library or define their own. Apollo uses those requirements to generate solution designs, data layer specifications, and tagging documentation, and can configure supported tag management and analytics settings for Google Tag Manager or Adobe tools. It also checks data layer values and analytics beacons against the implementation’s rules, helping teams spot data quality issues, and includes integration with consent management platforms. Apollo is designed for organizations that need a structured way to document and manage web analytics implementations; it focuses on implementation data quality rather than crawling sites for missing tags or running automated user-journey tests.

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