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Digital Advertising Intelligence Software helps businesses track and analyze their competitors’ advertising campaigns, enabling them to optimize ad spend and improve campaign performance. This software provides valuable insights into where competitors are advertising, what ad creatives they are using, and how much they are spending on ads. By monitoring these aspects, companies can gain competitive intelligence that highlights which ad creatives are delivering the best results (e.g., messaging, calls-to-action, ad formats, images, etc.). It can also track key performance metrics such as cost per impression (CPI) and click-through rate (CTR). Marketers and digital advertisers use this software to assess both direct and programmatic ad purchasing channels, guiding them on where to allocate their budgets. By understanding what works for competitors, companies can replicate successful strategies and refine their own campaigns. For advertisers, this tool helps shape ad strategy, execution, and reporting. Publishers can also benefit, using the insights to identify potential advertisers and pitch new business opportunities. As such, digital advertising intelligence software is a key part of the tech stack for both advertiser campaign management and publisher ad management solutions.
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Similarweb
similarweb.com
Sell smarter with 360° digital insights on eCommerce, publisher, and advertiser prospects. With Similarweb’s unique traffic and engagement data, you get full visibility into every part of a prospect’s digital strategy and performance, enabling you to find new opportunities and craft pitches that win. - Find prospects who match your ideal customer profile from Similarweb’s database of over 100M websites - Strengthen the quality of your pipeline and prioritize outreach by adding more relevant data points to leads with Lead Enrichment - Monitor your accounts to stay on top of new and upsell business opportunities with alerts - Deep dive into your prospects digital performance and strategy to better understand how your solution can help - Improve your client response with insights unique to your client, backed by trusted data - Reach out directly to decision-makers with their direct contact information
Data.ai
data.ai
data.ai is the industry's most trusted mobile insights and analytics platform. Get the complete picture of the mobile landscape you need to acquire, retain and engage customers, prioritize your roadmap, enter new markets, and optimize ROI. With data.ai Intelligence, you can: • Accelerate your app download and revenue strategy • Improve your app’s ratings and keep users coming back • See how app usage differs across 60+ countries • Optimize your launch strategy and acquisition campaigns • Benchmark your mobile performance against competitors data.ai's mission is to help customers create winning mobile experiences and achieve excellence. Founded in 2010, the company launched the first mobile market insights solution. In 2020, data.ai launched Ascend, an advertising analytics solution, making it the first company in its space to offer a side-by-side view of market insights and companies’ own data to support mission-critical business decisions. Together, these solutions comprise the industry's most complete mobile performance platform. More than 1,100 clients and 1 million connections across all geographies and industries have relied on data.ai to drive their mobile business. The company is headquartered in San Francisco with 12 offices worldwide.
AppTweak
apptweak.com
AppTweak is an App Store Marketing & Intelligence Platform powered by AI, enabling mobile leaders to optimize their app’s organic and paid performance in the app stores. AppTweak stands out as the industry's most comprehensive platform, providing ASO Intelligence, Search Ads Campaign Management, App Store Review Management, and Market Intelligence. We empower app marketers with tools, data, and managed services to make more informed decisions and stay ahead of the competition. At the core of AppTweak is Atlas AI, our proprietary deep-learning language model trained on app store data since 2014. This technology, combined with unparalleled support, makes AppTweak the trusted partner for mobile leaders such as Uber, Zynga, and The North Face.
Sensor Tower
sensortower.com
Sensor Tower is a market research company that invented Consumer Lifecycle Intelligence (CLI), a new breed of market intelligence, that helps organizations stay on the cutting edge of key tactics and trends. Our CLI platform shows brands how consumers interact with companies in the global digital economy, across app usage, purchases, advertising impressions, and more, spanning mobile apps, social media, streaming media, websites, digital payments, and beyond. Responsibly-sourced insights from Sensor Tower complement enterprise data with “outside-in” perspectives, from real people, answering valuable questions enterprise data can’t. These insights help shape the strategies of the top companies in the world.
Apptopia
apptopia.com
Actionable data for the mobile world—we provide performance data on every mobile app and publisher in the world. These data points are available via API and/or our intuitive web tool. We don't just give you data, we give you answers. Our affordable competitive intelligence tools are used by mobile publishers and developers, service providers, and investors on a daily basis to understand and monitor competitors, inform business strategies, and identify emerging consumer interests and trends. Apptopia is unique in its ability to also offer SDK recognition and analysis, category level analysis, and customizable industry reports. We also offer a full suite of user acquisition tools. Performance data (available for 50+ countries) includes downloads, DAU, MAU, Sessions, Ranks, User Retention, Cross App Usage, SDK Analysis, IAP Revenue, Advertising Revenue, Advertising Impressions and more.
Arena Calibrate
calibrate.thearena.ai
Arena Calibrate provides comprehensive cross-platform reporting software paired with expert white-glove data & Business Intelligence support. We help businesses, marketing teams, and agencies reach the full insight potential of their Advertising, Sales, Email, CRM, Web, and Analytics data. The solution provides enterprise-level ETL data integration, scalable data warehousing, and business-aligned data visualization designed to accommodate any business or client data scenario and internal/external reporting configuration. Our partners get peace of mind with dedicated account managers and on-demand BI configuration experts that operate as a partnered analytics extension of their team. Simply put, we ensure your ideal reporting vision is constantly achieved. Arena Calibrate is trusted by brands and agencies, including Amex, Gentle Dental, National Golf Foundation, Proud Moments ABA, RFPIO, Entrust, Hyster-Yale, Airgap, and Fourth. Learn more about Arena Calibrate below: - Comprehensive full-stack BI software provides one source of reporting truth across Online & Offline Advertising, Email Marketing, Website Analytics, Demand Gen, e-Commerce, CRM/Sales, and other data areas. - Scalable data warehousing for your business or clients. - 40+ plug & play connectors + automated data pipelines. - Seamlessly integrates offline or other data that doesn't have a connector available. - Advanced cross-platform data blending & alignment, with valuable data cleansing & hygiene support to ensure reporting accuracy. - Allows you to quickly understand the overall health of your marketing funnel and drive impact on lead generation, MQLs, SQLs, CAC, and ROAS. - Budget-friendly account managers and on-demand BI configuration experts that operate as a partnered BI extension to your team or agency. Visit website: https://www.calibrate.thearena.ai
BOSCO
askbosco.io
ASK BOSCO® is an AI-powered digital marketing analytics platform that helps marketing teams make better, data-driven decisions. Our easy-to-use interface provides a single source of truth, giving marketers real-time visibility into performance across all campaigns and channels. Using cutting-edge machine learning, ASK BOSCO® identifies new opportunities to generate more revenue across existing and new channels. We also provide predictive analytics capabilities, allowing marketers to create personalized reporting dashboards and forecast future campaigns with unrivaled accuracy. Our unique ASK BOSCO® Index ranks your domain against the closest competitors in your category. This index is a measure of your online footprint and how effective you are with investment in organic and paid media channels. How does ASK BOSCO® work? ASK BOSCO® works by collecting data from a variety of sources, including your website, social media, and ad campaigns. This data is then analyzed by our AI engine to identify trends, patterns, and opportunities. ASK BOSCO® also uses machine learning to predict future performance. This allows you to make better decisions about your marketing budget and campaigns. What are the benefits of using ASK BOSCO®? There are many benefits to using ASK BOSCO®. Here are a few of the most important ones: - Better decision-making: ASK BOSCO® provides you with the data and insights you need to make better, more informed decisions about your marketing campaigns. - Increased revenue: ASK BOSCO® helps you identify new opportunities to generate more revenue from your existing and new channels. - Improved efficiency: ASK BOSCO® automates many of the tasks involved in digital marketing, freeing up your time so you can focus on more strategic activities. - Reduced costs: ASK BOSCO® can help you save money on your marketing campaigns by optimizing your budget and targeting your campaigns more effectively. If you're looking for a way to improve your digital marketing performance, ASK BOSCO® is the perfect solution for you. Contact us today to learn more about how we can help you achieve your marketing goals.
MediaRadar
mediaradar.com
MediaRadar's award-winning advertising intelligence solutions deliver timely cross-media insights that are targeted to those that are involved in the media selling, planning, or buying processes. Media selling teams rely on MediaRadar to prospect for new business, create compelling pitches and connect with the right buyers. Agencies and marketers use MediaRadar to create the best media mix, monitor their competitors, and uncover new advertising opportunities.
Numerator
numerator.com
Numerator Insights provides manufacturers and retailers visibility into omnichannel consumer behaviors including brand and channel switching, household penetration, and shopper profiles within a user-friendly platform. Numerator Insights offers over 35 flexible reports to provide faster, deeper answers about consumer behavior in real-time, helping brands and retailers identify growth opportunities. Numerator Insights is powered by data from the Numerator OmniPanel, America’s largest, most diverse consumer panel. The Numerator OmniPanel provides a holistic view of consumer behavior across channels, capturing more than 1 billion trips from over 105,000 static panelists, and 800+ demographic, psychographic & media consumption attributes. The Numerator OmniPanel provides unparalleled insights about omnichannel consumer behavior, as well as the attitudes and opinions that influence each trip. About Numerator: Numerator is a data and tech company bringing speed and scale to market research. Numerator blends first-party data from over 1 million US households with advanced technology to provide unparalleled 360-degree consumer understanding for the market research industry that has been slow to change. Headquartered in Chicago, IL, Numerator has more than 2,500 employees worldwide. The majority of Fortune 100 companies are Numerator clients.
Swayable
swayable.com
Swayable is a creative testing platform designed to help brands measure the performance of their advertisements and messaging in less than 24 hours. By employing advanced data analytics and experimental methodologies, Swayable provides valuable insights into how marketing messages resonate with specific target audiences. This platform is particularly useful for marketers seeking to refine their creative strategies before launching full-scale campaigns. Targeted primarily at marketers, advertisers, and brand strategists, Swayable is ideal for various sectors, including political campaigns, corporate advertising, and social impact initiatives. The platform allows users to conduct creative pre-testing, where concepts can be evaluated by real consumers. This process enables brands to gather actionable insights regarding messaging effectiveness, visual appeal, and overall consumer engagement. By understanding audience reactions early in the creative process, brands can make informed decisions that enhance their marketing efforts. One of the standout features of Swayable is its use of randomized control trials to quantify.
StoreYa
storeya.com
StoreYa.com is a leading Social commerce platform designed for automatically importing web stores onto Facebook, having them fully customized to fit both the Facebook arena and the original brand's look & feel.
Zulu5
zulu5.com
Explore your advertising risks and opportunities with Zulu5's ad intelligence tools. Designed for advertisers, publishers, and agencies, our platform enables you to identify past successes, adapt existing campaigns, and discover new opportunities to drive campaign success and generate leads. zBoost provides powerful search and analysis tools for ad campaigns, enabling you to refine your company's commercial strategy and identify new market opportunities. zGuard is dedicated to ensuring brand safety in digital advertising. Our platform audits risks and quickly addresses harmful exposure to protect your brand's reputation and create a positive experience for consumers. Brand safety is critical to ensuring that ads are placed in appropriate contexts and comply with industry regulations. Choose Zulu5 for the best set of ad intelligence tools to help you achieve your advertising goals.
Poltio
poltio.com
Poltio’s no-code embeddable solutions that are responsive and white-label, enables brands/agencies to humanize product discovery and capture real time zero party data / get unbiased insights / boost ... Show More OI while creating segments and personas. Just Select the right solution such as smart survey, engaging test or product recommendation quiz / gift finder. Product quizzes not only enhance customer’s shopping but they also provide a superior experience and elevates the customer journey with guided selling.
Vaizle
vaizle.com
Vaizle is a marketing analytics suite designed to empower marketing managers and marketing agencies. It helps companies visualize complex marketing analytics data and make data-driven, informed decisions. The suite offers a set of features for social media and ad analytics that make the day-to-day lives of marketers easier. Here’s how Vaizle customers use the tool to increase productivity and scale marketing operations profitably: 1. Get quick actionable insights from marketing data 2. Visualize marketing data from multiple channels in a single live dashboard 3. Save time by using data connectors to automatically update marketing reports 4. Create white-labeled marketing reports for leadership and clients 5. Scale marketing operations effectively by maintaining checks and balances Social media analytics and data connectors: 1. Meta: Facebook and Instagram 2. YouTube 3. LinkedIn Ad platforms Analytics and data connectors: 1. Meta Ads 2. Google Ads 3. LinkedIn Ads 4. Amazon Ads Web analytics and data connectors: 1. Google Analytics 2. Google Search Console Analytics 3. Shopify Analytics
Veritone
veritone.com
Veritone Attribute is transforming marketing attribution in media broadcasting, using AI-powered technology that delivers near real-time performance metrics for advertisements in all broadcast formats including scheduled and unscheduled spots (live reads, organic mentions promos). Veritone Attribute leverages data from broadcasted ads and correlates them to advertisers’ website analytics. With Attribute, media broadcasters can demonstrate their digital value to broadcast campaigns, resulting in increased advertiser satisfaction and expanded revenue. Fast insights — gather and view rich, robust campaign data in near real-time Flexible setup — customizable to each customer, advertiser and campaign Highly visual — dashboard delivers simple, shareable visualizations of attribution data Learn more at https://www.veritone.com/applications/attribute.
SocialPeta
socialpeta.com
SocialPeta is the world’s leading advertisement creative spy and analysis platform, dedicated to offering top ads creative and marketing strategy for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta focuses on Ad Intelligence、Cost Intelligence、Ad Creatives, Audience Insight, Advertising Strategy, etc. SocialPeta helps users in the in-depth analysis of advertising trends with the detailed graphical representation of the fluctuations in an organized manner. The massive database of SocialPeta is fetched from 73 top publishing networks across 46 countries. This database contains over 980M ad creatives. Intelligence with Ads, Market, Cost, App, Audience, eCom & Brand. Help you develop your business in all marketing decisions. Currently, we had more than 200 enterprise clients include Google, Supercell,iGG,Fun Plus,Bigo Live,37games,etc.
MobileAction
mobileaction.co
MobileAction is the premier mobile UA optimization platform! As an official Apple Search Ads partner, it fuels the growth of mobile apps with data-driven intelligence tools. MobileAction gives a comprehensive understanding of the dynamic mobile landscape essential for customer acquisition, retention, and engagement. It helps app growth marketers and owners mobilize their strategies, align their roadmap, penetrate untapped markets, and elevate their ROI. Our solution empowers app owners, user acquisition managers and app growth professionals to solve the complex threads of the mobile industry, allowing them to sculpt a winning narrative in an ever-evolving market. So, in a nutshell, MobileAction helps mobile marketers to: Boost app downloads Unlock competitors’ data Discover the latest trends Dominate market Make smarter decisions The company was founded in 2013 and is headquartered in San Francisco, US. MobileAction is the industry's leading provider of mobile ad intelligence with an extensive library of over 70+ million creatives, 100K+ publishers, 400K+ advertisers, and incorporating data from 55+ DSPs.
BidX
bidx.io
Are you a FBA Seller or Advertising Console Vendor Do you want to optimize your Sponsored Product Ads with less work Automate bid and keyword management today!
Lifesight
lifesight.io
Make Every Marketing Dollar Count - Leverage your own data with AI-powered measurements to make optimal marketing decisions. No data analysts or scientists required. Lifesight’s platform enables modern marketers to achieve greater outcomes by taking ownership of customer data, mitigating the loss of IDs, powering personalized owned channel experiences and enabling privacy-safe measurements.
Comscore
comscore.com
Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With transformative data science and vast audience insights across digital, linear TV, over-the-top (OTT) and theatrical viewership, we are a powerful third-party source for reliable measurement of cross-platform audiences. Learn more: www.comscore.com
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