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SMstudy is the global accreditation body for Sales and Marketing certifications. It has authored the SMstudy® Guide, a comprehensive guide on Sales and Marketing, which can be used by any organization or individual to understand and excel in the domain of Sales and Marketing. SMstudy® Guide is a series of books that provide guidelines for the Sales and Marketing of products and services. It offers a comprehensive framework that can be used to effectively manage Sales and Marketing efforts in any organization. The objective of the SMstudy® Guide is to provide a practical and process-oriented approach to Sales and Marketing that emphasizes how various elements of Sales and Marketing can be integrated to develop a comprehensive and effective organizational Sales and Marketing Plan.
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