SMG provides experience management software and services to help organizations improve revenue, reduce churn, and enhance operational efficiency.

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SMG gives client organizations’ managers and other authorized users a place to review survey results and track customer and employee experience across their brand, locations, or teams. Role-based dashboards summarize key measures, compare performance with earlier periods or company results, and highlight areas to focus on. Available views depend on the user’s access and the organization’s program. Users can explore standard reports, build reports by date range, organizational level, and selected data, and save frequently used reports for quick access. Text Analytics helps users filter customer comments and review sentiment; some accounts also have access to cases and alerts. The portal is intended for organizations already using SMG’s experience-management services, rather than as a standalone survey tool.

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