Smart Chart

Smart Chart is for nonprofits, foundations, and other mission-driven organizations that need to plan or assess communications work. It guides users in building a strategy for goals such as advocacy, fundraising, or changing individual behavior, with a framework that helps connect communications choices to intended outcomes. Create multiple plans from scratch, use planning tips and examples to develop ideas, and consult behavioral-science guidance and related resources. The interactive workplan can include team input; users can save progress, share a completed chart with colleagues, and download or print it. Smart Chart can also help assess existing communications activities and evaluate the impact of a completed effort.

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