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Sendbunny is a self-hosted email marketing and transactional email platform deployed directly into your AWS account. It provides tools for creating and managing email campaigns, templates, contact lists, sending domains, and automated transactional messages without relying on a shared third-party email platform.
The platform includes a visual email editor with live previews, reusable templates, merge tags, and support for custom HTML. Businesses can import contacts using CSV files, organize audiences with lists and tags, manage suppression lists, and send campaigns from multiple domains. Built-in analytics track delivery, opens, clicks, bounces, complaints, and recipient activity.
Sendbunny also includes a REST API for sending application emails such as receipts, password resets, alerts, and notifications. Email authentication support for DKIM, SPF, and DMARC helps configure domain-based sending, while automatic suppression management helps prevent delivery to addresses associated with hard bounces or complaints. Depending on the configuration, the platform can also provide a shared team inbox for managing replies.
Because the application runs within the customer’s AWS environment, email data and contact records remain in the customer’s account. Sendbunny uses Amazon SES for email delivery and serverless AWS infrastructure for scalable sending, making it suitable for developers, online businesses, and teams that need greater control over their email marketing and transactional communication systems.
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