Scrumball

Scrumball is an AI-driven platform designed to streamline influencer marketing campaigns by automating key processes such as brand analysis, creator discovery, outreach, and performance tracking. It leverages a vast database of over 120 million verified influencers worldwide, enabling users to identify creators who align closely with their campaign goals based on factors like authenticity, niche relevance, and past performance.

The app’s intelligent matching system helps reduce time spent on manual search and vetting by prioritizing candidates that fit campaign criteria. It automates communication workflows, including messaging, follow-ups, and deal negotiation, using AI agents that maintain the brand’s style and context. Real-time campaign monitoring provides metrics on content performance and ROI, allowing for data-driven optimization within a single, consolidated platform without the need for multiple tools or spreadsheets.

Scrumball’s integration of AI agents supports faster and more efficient management of influencer marketing efforts across major platforms, helping teams maintain organized workflows from strategy through execution and analysis. This makes it a practical solution for marketing professionals seeking to enhance influencer campaign efficiency through advanced automation and comprehensive data insights.

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Website: scrumball.com

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